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The suppliers we use. The MOQs we negotiate. The manufacturer-fit framework we already apply to every account. Built for new beauty founders — by the team that makes it for everyone else.
Applications reviewed within 5 business days. Founding-cohort pricing locks in at acceptance — no retroactive increases when the public program opens.
The decisions that seem small early on become expensive delays the moment you start talking to manufacturers, packaging suppliers, formulators, and lenders. Most of these losses come from the same six places.
Shay Labs has worked with beauty brands at every stage of growth — across formulation, packaging, components, labels, and capital. We saw what successful founders did differently, where new brands burned cash on the wrong supplier, and which manufacturer mismatches delayed launches by months.
Built by the Shay Labs operating team — over a decade of beauty contract manufacturing across hair care, skin care, body care, and hospitality.
We’re organizing that experience into a practical accelerator with a defined founding cohort. Founding members get the resources built first — and shape what ships next.
One of the biggest value adds inside the accelerator is direct guidance from Shay Labs’ approved supplier network — components, manufacturing, and capital — matched to your actual stage. Go too big too early and you’ll be ignored or deprioritized. Go too small and you’ll outgrow them before your second SKU.
Most new beauty founders need a mid-size partner that handles a few thousand units cleanly — not an enterprise plant that ignores small accounts, and not a kitchen-table operation that can’t ship consistency. We match founding members to the right scale based on your actual stage.
Sourcing for bottles, jars, pumps, caps, closures, cartons, and labels — the pieces founders underestimate that drive cost, quality, lead time, and perceived brand value.
For serious-but-undercapitalized founders, Shay Labs can identify when funding is worth exploring and may connect qualified applicants with loan or capital-resource partners who understand small-business growth.
Funding support includes introductions to third-party partners. Approval and terms are determined directly by those partners.
A straight answer to “is my MOQ realistic?” before you commit. We walk founding members through the unit-cost, packaging, working-capital, and cash-flow numbers so you know what a real first run looks like — not what a pitch deck makes it look like.
Founding-cohort applicants get the core resources first. The roadmap below is built around what founders tell us they need — applications shape what ships first in the second wave.
The actual cost breakdown of MOQ, packaging, formulation, and capital for your first 1,000 units — emailed instantly. No application required. Built from real beauty-brand launches.
Tell us your category, stage, and biggest blocker. We’re reviewing applications from founders building hair care, skin care, cosmetics, body care, men’s grooming, and other personal-care brands.
No obligation. Founding-cohort pricing only locks in if you accept after our review. You can walk away anytime before that with the launch checklist and our notes.
“We’re holding this space for the founders who help shape the program.”
— Your application = your seat at that table.