Turn Your Beauty Product Idea Into a Manufacturer-Ready Launch Plan
Join the Shay Labs Beauty Brand Accelerator — a 12-week, operator-led program for founders who already have a beauty product idea and want help refining it, preparing for formulation, understanding suppliers, and moving toward production with a real plan.
Founding Member spots are limited to keep the group focused and hands-on.
- Expert Coaching & Support
- Formulation Development
- Supplier & Guidance Coordination
- Manufacturer-Readiness Plan
- Launch Roadmap
Led by Tim Tierney, an operator who has launched 100+ products, generated $30M+ in product sales, grown three brands to seven figures, exited a company to private equity, and built two Inc. 5000-ranked brands.
- 100+
- Products launched
- $30M+
- In product sales
- 3
- 7-figure brands
- 2×
- Inc. 5000 brands
- 1
- Private-equity exit
You Already Have the Product Idea. Now It Needs to Become Manufacturer-Ready.
Most founders come to Shay Labs with a beauty product idea already in mind.
The problem is that the idea usually is not ready for manufacturing yet.
Founders may still need to clarify:
- formulation direction
- target customer
- product claims
- packaging and components
- ingredient preferences
- supplier needs
- MOQ and cost expectations
- production timeline
- launch plan
The Shay Labs Beauty Brand Accelerator helps founders turn their idea into a clearer, more realistic, manufacturer-ready product plan.
The Shay Labs Beauty Brand Accelerator
A 12-week, operator-led accelerator for beauty founders who already have a product idea and want help turning it into a manufacturer-ready launch plan.
The accelerator helps founders refine their product concept, prepare for formulation, connect with supplier resources, understand production requirements, and build a realistic roadmap toward manufacturing and launch.
Turn your beauty product idea into a manufacturer-ready launch plan in 12 weeks.
What Founding Members Receive
- 12-week operator-led accelerator
- 12 weekly live coaching and implementation calls
- small founder support group
- direct contact and ongoing support with Tim
- weekly action steps
- product concept refinement
- hero product development
- brand positioning guidance
- formulation direction
- early formulation intake beginning around Week 3
- initial formulation setup for one approved hero product, a $2,500 value
- packaging and component direction
- supplier guidance
- manufacturer-readiness planning
- production cost planning
- pricing and margin planning
- launch-readiness roadmap
- final manufacturer-ready product plan
Founding Member spots are limited so the group can stay focused and hands-on.
Founding Members save $1,500 before standard enrollment begins.
Includes the full 12-week accelerator, weekly live coaching calls, small founder support group, direct contact and ongoing support with Tim, supplier guidance, manufacturer-readiness planning, and initial formulation setup for one approved hero product, a $2,500 value.
- Length
- 12 weeks
- Start date
- July 31, 2026
- Applications close
- July 24, 2026
The accelerator fee does not include:
- production inventory
- packaging
- labels
- components
- testing
- certifications
- freight
- legal services
- regulatory services
- website design
- paid advertising
- influencer marketing
- guaranteed sales
- guaranteed retail placement
- done-for-you launch execution
These are separate from the accelerator fee. The accelerator helps you build the plan and relationships to pursue them — it does not guarantee launch, sales, retail placement, or manufacturing approval.
The 12-Week Manufacturer-Ready Roadmap
The accelerator is structured week by week so founders always know the next step, from product clarity to formulation setup, supplier readiness, production planning, and launch preparation.
Product & Brand Foundation
Clarify the product concept, target customer, product promise, and hero product strategy.
- Product Concept Snapshot
- Brand + Hero Product Positioning Brief
Formula, Packaging & Supplier Readiness
Prepare the product idea for formulation, packaging, label direction, supplier conversations, and manufacturer intake.
- Formulation Direction Brief
- Packaging + Component Direction Sheet
- Label + Claims Checklist
- Manufacturer Intake Packet
Production & Launch Readiness
Understand production costs, MOQ, pricing, sales channels, launch assets, and the path from sample to market.
- Production Cost Planning Sheet
- Pricing + Margin Worksheet
- Launch Channel Decision Map
- Pre-Launch Asset Checklist
Final Roadmap & Next-Step Plan
Pull everything together into a clear roadmap for manufacturing, production, and launch.
- 30/60/90-Day Roadmap
- Final Manufacturer-Ready Product Plan
Weekly Live Coaching Calls
The accelerator includes weekly live group coaching and implementation calls so founders stay on track each week as they move from product idea to formulation intake, supplier readiness, production planning, and launch preparation.
By Week 3, accepted participants begin manufacturer intake for one approved hero product.
See the full week-by-week curriculum
- Week 1Product Concept Snapshot
Product Concept Clarity
Clarify what you are launching, who it is for, and what problem or result it supports.
- Week 2Product + Formula Direction Brief
Brand Positioning + Formula Direction Prep
Refine positioning, target customer, product promise, ingredient direction, and benchmark products.
- Week 3Manufacturer Intake Submitted
Manufacturer Introduction + Intake
Introduce the manufacturing and formulation partner and submit the intake packet.
- Week 4Formulation Direction Confirmed
Formulation Direction Review
Review formula direction, feasibility, texture, scent, color, hero ingredients, and realistic expectations.
- Week 5Packaging + Component Direction Sheet
Packaging + Component Direction
Clarify jars, bottles, tubes, pumps, closures, packaging compatibility, and component supplier needs.
- Week 6Label + Claims Checklist
Label, Claims + Compliance Awareness
Review label basics, claims risk, cosmetic vs drug-style claims, and what needs legal or regulatory review.
- Week 7Supplier + MOQ Planning Sheet
Supplier + MOQ Planning
Review supplier needs, label and component introductions, MOQ expectations, lead times, and quote comparisons.
- Week 8Production Cost Planning Sheet
Production Cost Planning
Map expected costs: formulation, samples, packaging, labels, testing, freight, production, and launch cash needs.
- Week 9Pricing + Margin Worksheet
Pricing + Margin
Work through COGS, target retail price, margin, bundle strategy, and first offer structure.
- Week 10Launch Channel Decision Map
Launch Channel Strategy
Choose the best first channel: DTC, Amazon, TikTok Shop, retail, salons and spas, local, or creator-led.
- Week 11Pre-Launch Asset Checklist
Pre-Launch Asset Checklist
Map product photos, product page, claims-safe copy, email list, FAQs, sample strategy, and creator plan.
- Week 12Final Manufacturer-Ready Product Plan
Final Manufacturer-Ready Roadmap
Review the final product plan, next bottleneck, production-readiness score, and 30/60/90-day roadmap.
Weekly calls are group coaching and implementation sessions. They are designed to answer program-related questions, review weekly deliverables, and keep founders moving. Private 1-on-1 consulting is not included unless separately offered.
Small Founder Support Group
Founding Members are part of a small, focused group of beauty founders working toward the same goal: turning a product idea into a manufacturer-ready launch plan.
This gives participants access to ongoing support, weekly guidance, accountability, and direct contact with Tim throughout the 12-week program.
The goal is not to create a noisy public community. The goal is to give serious founders a focused environment where they can stay on track, ask better questions, share progress, and move through the product development process with structure.
This may include live discussion, direct contact, group updates, resources, and founder-to-founder support during the accelerator.
Private one-on-one consulting, legal advice, regulatory advice, and done-for-you execution are not included unless separately offered.
Included · a $2,500 valueInitial Formulation Setup Included — A $2,500 Value
Most founders cannot move toward manufacturing until their product idea is translated into a clear formulation direction. That step alone can cost thousands before production even begins.
As part of the Shay Labs Beauty Brand Accelerator, Founding Members receive initial formulation setup for one approved hero product, a $2,500 value.
This helps move your idea from rough concept into a clearer formulation-ready direction.
What it helps clarify:
- product type
- texture
- scent direction
- color direction
- ingredient preferences
- ingredients to avoid
- performance goals
- customer experience
- formula direction for one approved hero product
Tim Tierney · Founder, Shay Labs
Led by an Operator Who Has Been on Both Sides of the Table
Shay Labs is led by Tim Tierney, an operator who has launched 100+ products, generated $30M+ in product sales, grown three brands to seven figures, exited a company to private equity, and built two Inc. 5000-ranked brands, including one that ranked #617 with 760% growth.
Tim has experience on both sides of the beauty business: building and scaling brands, and working inside the product development and manufacturing side of the industry.
That matters because most founders do not just need motivation or generic business advice. They need help understanding what actually happens between a product idea and a real production-ready product.
Tim has seen the process from both sides: building brands that need product development, and working inside the manufacturing side, where vague ideas, missing specs, unclear packaging, and unrealistic expectations slow everything down.
The accelerator is designed to close that gap before founders spend money on production.
The Shay Labs Beauty Brand Accelerator was built from that experience. It helps founders avoid the common mistakes that happen around formulation, packaging, suppliers, MOQ, pricing, claims, production planning, and launch readiness.
This is practical, operator-led guidance for founders who want to move toward manufacturing with more clarity and fewer expensive mistakes.
Manufacturing Access Without the Guesswork
Shay Labs has evolved from a single-facility manufacturing model into the Shay Labs product development and manufacturing network.
Through the Shay Labs product development and manufacturing network, Founding Members receive guidance on formulation direction, supplier readiness, packaging decisions, and the next steps required to move toward production.
The accelerator is where that preparation happens — so that by the time you reach production, your product concept, formulation direction, and plan are ready.
- Manufacturing partners
- Formulation partners
- Packaging partners
- Label partners
- Component partners
Shay Labs connects founders with these partners and helps prepare for production. Partner services, samples, and production are arranged separately.
Who This Is For
This program is for founders who:
Who This Isn’t For
Founding Member spots are limited, so we want this to be a real fit. The accelerator probably isn’t right for you right now if any of these sound like you.
The accelerator is not for people who:
- are casually thinking about starting a brand
- do not have a product idea yet
- are not prepared to invest in product development
- expect production, packaging, labels, testing, or inventory to be included
- want guaranteed sales or guaranteed retail placement
- want someone else to build the entire business for them
- are already production-ready with a finished formula and a large order
Frequently Asked Questions
What does Founding Member mean?
Founding Members are the first accepted participants in the Shay Labs Beauty Brand Accelerator. They receive preferred pricing, weekly live coaching, direct contact and ongoing support with Tim, access to a small founder support group, and initial formulation setup for one approved hero product.
Why is the Founding Member price lower?
Standard enrollment is $5,000. Founding Members receive a reduced $3,500 price as part of the first enrollment round.
Is this just a course?
No. This is an operator-led accelerator with weekly live coaching, direct support, formulation setup for one approved hero product, supplier guidance, and a structured roadmap toward manufacturing readiness.
Is there a community?
Founding Members are part of a small founder support group during the accelerator. The focus is not on creating a noisy public community. The goal is to give serious founders direct support, accountability, and access to like-minded people working toward the same goal.
Do I get direct access to Tim?
Founding Members receive direct contact and ongoing program-related support with Tim during the 12-week accelerator. Private one-on-one consulting is not included unless separately offered.
Is formulation included?
Initial formulation setup is included for one approved hero product, a $2,500 value. Additional products, samples, revisions, advanced R&D, testing, production, packaging, labels, components, and inventory are separate.
Are production costs included?
No. Production, packaging, labels, components, samples, testing, freight, certifications, and inventory are separate from the accelerator fee.
Does Shay Labs manufacture products directly?
Shay Labs operates through the Shay Labs product development and manufacturing network. We help founders prepare for production and move toward manufacturing readiness with a clearer plan.
Will I have a finished product after 12 weeks?
The goal of the accelerator is to help you create a manufacturer-ready product plan, not to guarantee a finished product ready for sale. Production timelines depend on formulation, sampling, testing, packaging, suppliers, and manufacturing requirements.
Do I need a product idea already?
Yes. This program is best for founders who already have a product idea and need help refining it, preparing it for formulation, and understanding the path toward manufacturing.
Do I get a call before being accepted?
Yes. A 30-minute Founder Interview is a required final step before acceptance. After we review your application, we’ll reach out to schedule it so we can review your product idea, current stage, goals, timeline, and fit for the accelerator.
What happens after the accelerator?
Qualified participants may be invited into the Beauty Brand Launch Sprint, a separate next-stage program designed to help founders prepare for market launch.
Ready to Build a Manufacturer-Ready Plan?
The Shay Labs Beauty Brand Accelerator begins July 31, 2026. Founding Member spots are limited so we can keep the group focused, hands-on, and useful for each participant. Applications may close early once the first group is full.
After we review your application, the final step is a required 30-minute Founder Interview to make sure the program is the right fit.