Turn Your Beauty Product Idea Into a Launch-Ready Beauty Brand
Join the Shay Labs Beauty Brand Accelerator — a 12-week, operator-led program for founders who already have a beauty product idea and want help refining it, preparing for formulation, understanding suppliers, and moving toward production with a real plan.
Founding Member spots are limited to keep the group focused and hands-on.
- Expert Coaching & Support
- Formulation Development
- Supplier & Guidance Coordination
- Production-Ready Product Plan
- Launch Funnel + Operating Plan
Led by Tim Tierney, an operator who has launched 100+ products, generated $30M+ in product sales, grown three brands to seven figures, exited a company to private equity, and built two Inc. 5000-ranked brands.
- 100+
- Products launched
- $30M+
- In product sales
- 3
- 7-figure brands
- 2×
- Inc. 5000 brands
- 1
- Private-equity exit
You Already Have the Product Idea. Now It Needs to Become a Real Launch Plan.
Most founders come to Shay Labs with a beauty product idea already in mind.
The problem is that the idea usually is not ready for manufacturing yet.
Founders may still need to clarify:
- formulation direction
- target customer
- product claims
- packaging and components
- ingredient preferences
- supplier needs
- MOQ and cost expectations
- production timeline
- launch plan
The Shay Labs Beauty Brand Accelerator helps founders turn their idea into a production-ready product, validated pricing strategy, launch funnel, demand capture system, tactical customer acquisition plan, and complete operating plan for launching their brand.
The Shay Labs Beauty Brand Accelerator
A 12-week, operator-led accelerator for beauty founders who already have a product idea and want help turning it into a production-ready product and a complete commercialization plan.
The accelerator helps founders move through Foundation, Development, Commercialization, and Launch so they can refine the product, prepare for production, price the offer, build launch assets, capture demand, and create a tactical customer acquisition plan.
Turn your beauty product idea into a production-ready product and launch operating plan in 12 weeks.
What Founding Members Receive
- 12-week operator-led accelerator
- 12 weekly live coaching and implementation calls
- small founder support group
- direct contact and ongoing support with Tim
- weekly action steps
- product concept refinement
- hero product development
- brand positioning guidance
- formulation direction
- early formulation intake beginning around Week 3
- initial formulation setup for one approved hero product, a $2,500 value
- packaging and component direction
- supplier guidance
- commercialization and launch planning
- production cost planning
- validated pricing and offer planning
- launch funnel and customer acquisition roadmap
- final production and launch operating plan
Founding Member spots are limited so the group can stay focused and hands-on.
Founding Members save $1,500 before standard enrollment begins.
Includes the full 12-week accelerator, weekly live coaching calls, small founder support group, direct contact and ongoing support with Tim, supplier guidance, commercialization and launch planning, and initial formulation setup for one approved hero product, a $2,500 value.
- Length
- 12 weeks
- Start date
- July 31, 2026
- Applications close
- July 24, 2026
The accelerator fee does not include:
- production inventory
- packaging
- labels
- components
- testing
- certifications
- freight
- legal services
- regulatory services
- website design
- paid advertising
- influencer marketing
- guaranteed sales
- guaranteed retail placement
- done-for-you launch execution
These are separate from the accelerator fee. The accelerator helps you build the product, plan, relationships, launch assets, and acquisition roadmap to pursue them. It does not guarantee launch, sales, retail placement, or manufacturing approval.
The 12-Week Idea-to-Launch Roadmap
The Shay Labs Accelerator is structured week by week to take founders from idea to launch. You’ll build your product alongside experienced manufacturing partners while developing the pricing, marketing, and customer acquisition plan needed to launch with confidence.
Foundation → Development → Commercialization → Launch
Product & Brand Foundation
Build the strategic foundation for your brand by defining your product concept, ideal customer, positioning, and hero product strategy.
- Product Concept Snapshot
- Brand + Product Direction Brief
Product Development & Manufacturing
Work directly with your manufacturing partner to define your formula, complete your intake, review feasibility, and prepare your packaging and compliance for production.
- Formula Development Brief
- Manufacturer Intake Submitted
- Formulation Direction Confirmed
- Packaging + Label & Claims Checklist
Production Planning & Go-to-Market
Build a profitable launch by planning production costs, pricing your offer, selecting your launch channel, and creating a tactical plan to acquire your first 100 customers.
- Production Cost Planning Sheet
- Pricing + Offer Strategy Worksheet
- First 100 Customer Playbook
Launch Systems & Operating Plan
Build your launch funnel, capture demand before inventory arrives, and organize every moving piece into one executable launch plan.
- Launch Funnel & Asset Checklist
- Production & Launch Operating Plan
Weekly Live Coaching Calls
The accelerator includes weekly live group coaching and implementation calls so founders stay on track as they move through Foundation, Development, Commercialization, and Launch.
By Week 3, accepted participants begin building the manufacturer relationship and drafting the formula brief for one approved hero product.
See the full week-by-week curriculum
- Week 1Product Concept Snapshot
Product Concept Clarity
Clarify what you’re launching, who it’s for, and the problem or transformation your product delivers.
- Week 2Product + Brand Direction Brief
Brand Positioning & Product Direction
Define your ideal customer, positioning, product promise, hero product, benchmark products, and overall product direction.
- Week 3Draft Formula Development Brief
Manufacturer Introduction & Formula Brief Kickoff
Meet the manufacturing partner early for education and relationship-building. Cover the manufacturing process, formulation workflow, development timelines, sampling, ingredient sourcing, manufacturing constraints, MOQs, what manufacturers need from founders, and live Q&A while beginning the Formula Development Brief.
- Week 4Manufacturer Intake Submitted
Formula Direction & Manufacturer Intake
Finalize formulation direction around hero ingredients, texture, scent, color, performance expectations, ingredients to include or avoid, benchmark products, claims direction, and customer experience goals. Then submit the completed manufacturer intake packet.
- Week 5Formulation Direction Confirmed
Formulation Direction Review
Review manufacturer feedback and confirm formula feasibility, ingredient recommendations, cost implications, performance expectations, texture, claims considerations, and next formulation steps.
- Week 6Packaging + Label & Claims Checklist
Packaging, Labels & Compliance
Combine packaging direction with cosmetic labeling and compliance education, including packaging selection, components, compatibility, label requirements, ingredient listings, claims guidance, and regulatory awareness.
- Week 7Supplier + Production Planning Sheet
Supplier & Production Planning
Plan packaging suppliers, labels, components, vendor comparisons, MOQs, freight, and production requirements.
- Week 8Production Cost Planning Sheet
Production Cost Planning
Map all expected production and launch costs including formulation, packaging, testing, freight, manufacturing, and launch capital.
- Week 9Pricing + Offer Strategy Worksheet
Pricing, Offers & Profitability
Build the pricing strategy around COGS, retail pricing, target margins, bundle strategy, subscription opportunities, introductory launch offers, and promotional pricing.
- Week 10First 100 Customer Playbook
Launch Channel & First 100 Customer Plan
Choose the primary launch channel and build a first 100 customer plan. Examples include TikTok Shop hooks, content calendar, creator outreach, and affiliate strategy; retail target lists, sell sheets, buyer outreach, and sample strategy; salons and spas prospecting, wholesale pricing, and outreach cadence; or creator-led outreach messaging and affiliate structure.
- Week 11Launch Funnel & Asset Checklist
Pre-Launch Assets & Demand Capture System
Build the launch funnel before inventory arrives: landing page, waitlist or pre-order strategy, email and SMS capture, product photography, claims-safe copy, FAQ, welcome sequence, launch countdown sequence, creator tracker, UGC plan, review strategy, analytics setup, and conversion tracking.
- Week 12Production & Launch Operating Plan
Production & Launch Operating Plan
Bring everything together into one executable roadmap: production timeline, inventory arrival, quality control checkpoints, launch calendar, content calendar, email calendar, creator campaign schedule, paid marketing plan, first 100 customer milestones, cash flow planning, reorder triggers, risk mitigation, and 30/60/90-day roadmap.
Weekly calls are group coaching and implementation sessions. They are designed to answer program-related questions, review weekly deliverables, and keep founders moving. Private 1-on-1 consulting is not included unless separately offered.
Small Founder Support Group
Founding Members are part of a small, focused group of beauty founders working toward the same goal: turning a product idea into a production-ready product and launch operating plan.
This gives participants access to ongoing support, weekly guidance, accountability, and direct contact with Tim throughout the 12-week program.
The goal is not to create a noisy public community. The goal is to give serious founders a focused environment where they can stay on track, ask better questions, share progress, and move through the product development process with structure.
This may include live discussion, direct contact, group updates, resources, and founder-to-founder support during the accelerator.
Private one-on-one consulting, legal advice, regulatory advice, and done-for-you execution are not included unless separately offered.
Included · a $2,500 valueInitial Formulation Setup Included — A $2,500 Value
Most founders cannot move toward manufacturing until their product idea is translated into a clear formulation direction. That step alone can cost thousands before production even begins.
As part of the Shay Labs Beauty Brand Accelerator, Founding Members receive initial formulation setup for one approved hero product, a $2,500 value.
This helps move your idea from rough concept into a clearer formulation-ready direction.
What it helps clarify:
- product type
- texture
- scent direction
- color direction
- ingredient preferences
- ingredients to avoid
- performance goals
- customer experience
- formula direction for one approved hero product
Tim Tierney · Founder, Shay Labs
Led by an Operator Who Has Been on Both Sides of the Table
Shay Labs is led by Tim Tierney, an operator who has launched 100+ products, generated $30M+ in product sales, grown three brands to seven figures, exited a company to private equity, and built two Inc. 5000-ranked brands, including one that ranked #617 with 760% growth.
Tim has experience on both sides of the beauty business: building and scaling brands, and working inside the product development and manufacturing side of the industry.
That matters because most founders do not just need motivation or generic business advice. They need help understanding what actually happens between a product idea and a real production-ready product.
Tim has seen the process from both sides: building brands that need product development, and working inside the manufacturing side, where vague ideas, missing specs, unclear packaging, and unrealistic expectations slow everything down.
The accelerator is designed to close that gap before founders spend money on production.
The Shay Labs Beauty Brand Accelerator was built from that experience. It helps founders avoid the common mistakes that happen around formulation, packaging, suppliers, MOQ, pricing, claims, production planning, launch funnels, demand capture, customer acquisition, and launch readiness.
This is practical, operator-led guidance for founders who want to move toward manufacturing with more clarity and fewer expensive mistakes.
Manufacturing Access Without the Guesswork
Shay Labs has evolved from a single-facility manufacturing model into the Shay Labs product development and manufacturing network.
Through the Shay Labs product development and manufacturing network, Founding Members receive guidance on formulation direction, supplier readiness, packaging decisions, and the next steps required to move toward production.
The accelerator is where that preparation happens — so that by the time you reach production, your product concept, formulation direction, and plan are ready.
- Manufacturing partners
- Formulation partners
- Packaging partners
- Label partners
- Component partners
Shay Labs connects founders with these partners and helps prepare for production. Partner services, samples, and production are arranged separately.
Who This Is For
This program is for founders who:
Who This Isn’t For
Founding Member spots are limited, so we want this to be a real fit. The accelerator probably isn’t right for you right now if any of these sound like you.
The accelerator is not for people who:
- are casually thinking about starting a brand
- do not have a product idea yet
- are not prepared to invest in product development
- expect production, packaging, labels, testing, or inventory to be included
- want guaranteed sales or guaranteed retail placement
- want someone else to build the entire business for them
- are already production-ready with a finished formula and a large order
Frequently Asked Questions
What does Founding Member mean?
Founding Members are the first accepted participants in the Shay Labs Beauty Brand Accelerator. They receive preferred pricing, weekly live coaching, direct contact and ongoing support with Tim, access to a small founder support group, and initial formulation setup for one approved hero product.
Why is the Founding Member price lower?
Standard enrollment is $5,000. Founding Members receive a reduced $3,500 price as part of the first enrollment round.
Is this just a course?
No. This is an operator-led accelerator with weekly live coaching, direct support, formulation setup for one approved hero product, supplier guidance, commercialization planning, launch funnel planning, and a structured roadmap from idea to launch.
Is there a community?
Founding Members are part of a small founder support group during the accelerator. The focus is not on creating a noisy public community. The goal is to give serious founders direct support, accountability, and access to like-minded people working toward the same goal.
Do I get direct access to Tim?
Founding Members receive direct contact and ongoing program-related support with Tim during the 12-week accelerator. Private one-on-one consulting is not included unless separately offered.
Is formulation included?
Initial formulation setup is included for one approved hero product, a $2,500 value. Additional products, samples, revisions, advanced R&D, testing, production, packaging, labels, components, and inventory are separate.
Are production costs included?
No. Production, packaging, labels, components, samples, testing, freight, certifications, and inventory are separate from the accelerator fee.
Does Shay Labs manufacture products directly?
Shay Labs operates through the Shay Labs product development and manufacturing network. We help founders prepare for production, commercialization, and launch with a clearer operating plan.
Will I have a finished product after 12 weeks?
The goal of the accelerator is to help you build a production-ready product direction and a complete launch operating plan, not to guarantee sales or retail placement. Production timelines depend on formulation, sampling, testing, packaging, suppliers, and manufacturing requirements.
Do I need a product idea already?
Yes. This program is best for founders who already have a product idea and need help refining it, preparing it for formulation, and understanding the path toward manufacturing.
Do I get a call before being accepted?
Yes. A 30-minute Founder Interview is a required final step before acceptance. After we review your application, we’ll reach out to schedule it so we can review your product idea, current stage, goals, timeline, and fit for the accelerator.
What happens after the accelerator?
Qualified participants may be invited into additional hands-on launch support if they need deeper help executing after the accelerator.
Ready to Build a Launch-Ready Beauty Brand?
The Shay Labs Beauty Brand Accelerator begins July 31, 2026. Founding Member spots are limited so we can keep the group focused, hands-on, and useful for each participant. Applications may close early once the first group is full.
After we review your application, the final step is a required 30-minute Founder Interview to make sure the program is the right fit.