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Apply to Become a Founding Member

This application helps us understand your product idea, stage, and goals so we can determine whether the program is the right fit. It takes about 5–7 minutes.

After we review your application, the final step is a required 30-minute Founder Interview to make sure the program is the right fit.

Founding Member spots are limited to keep the group focused and hands-on.

Founding Member price: $3,500 $5,000
Length: 12 weeks
Starts: July 31, 2026
Applications close: July 24, 2026

Contact Information

First name*

Last name*

Email*

Phone*

Business name

If applicable

Website

If available

City*

State*

Your Product

Which best describes where you are right now?*

I have a product idea but have not started developmentI have a product concept and need formulation helpI already have a formula and need manufacturing helpI have packaging or branding startedI already sell products and want to launch a new productOther

What type of beauty product are you trying to create?*

skincarehaircarebody carepersonal caremen’s groomingother

Describe your product idea in 2 to 5 sentences.*

Who is the product for?*

What problem does the product solve or what result is it designed to support?*

Current Readiness

Do you currently have a formula?*

noI have a rough ideaI have a sample formulaI have a finalized formulaI am not sure

Do you currently have packaging or components selected?*

noI have ideas onlyI have suppliers in mindI already have packaging selectedI am not sure

Do you currently have branding, logo, or label design?*

noin progressyesI need help with this later

Are you planning to launch one hero product first or multiple products?*

one hero producttwo to three productsfull product linenot sure yet

What is your ideal timeline for launching?*

within 3 months3 to 6 months6 to 12 monthsmore than 12 monthsnot sure

What is your biggest obstacle right now?*

Select all that apply.

formulationpackaging/componentssupplier accessmanufacturingbudget claritybranding/positioninglaunch strategyI do not know where to startother

Budget and Commitment

The Founding Member price is $3,500. Are you prepared to invest $3,500 into the accelerator if accepted?*Qualifying

YesYes, if a payment plan is availableMaybe, I need more informationNo

Do you understand that production, packaging, labels, components, samples, testing, certifications, freight, inventory, and launch costs are separate from the accelerator fee?*Qualifying

YesNoI need clarification

What is your estimated budget for production and launch after the accelerator?*

under $2,500$2,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000+not sure yet

If accepted, are you able to begin the program on July 31, 2026?*

yesnoI may need a future cohort

How many hours per week can you realistically commit to the program?*

1 to 2 hours3 to 5 hours5 to 10 hours10+ hours

Expectations

What would make this program a successful investment for you?*

Are you expecting Shay Labs or its partners to fully launch the business for you?*

No, I understand this is a guided acceleratorI need done-for-you helpI am not sure

Are you open to working with trusted manufacturing, formulation, packaging, label, and component partners through the Shay Labs network?*

yesnoI need more information

Is there anything else we should know about your product, brand, goals, or current situation?

By submitting, you agree to be contacted about your submission. Production, packaging, labels, components, samples, testing, certifications, freight, inventory, and launch costs are separate.

Shay Labs provides education, guidance, supplier access, manufacturer-readiness support, and product development direction. Shay Labs does not provide legal or regulatory advice and does not guarantee product launch, sales, retail placement, manufacturing approval, or business results. Production, packaging, labels, components, samples, testing, certifications, freight, inventory, and launch expenses are separate from the accelerator fee.

Additional products, advanced R&D, samples, revisions, testing, packaging, labels, components, production, freight, certifications, and inventory are separate.

A guided product development pathway that helps beauty founders turn a product idea into a manufacturer-ready launch plan.

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Frequently Asked Questions

Additional products, advanced R&D, samples, revisions, testing, packaging, labels, components, production, freight, certifications, and inventory are separate.