Two founder programs. Your choice.
Choose the right path for your first product.
Building a beauty or personal care brand under 5,000 units? Start with the help you actually need. The Accelerator helps you shape the product and launch plan. The Pilot is for founders with a clear direction who mainly need custom formulation and a potential first production path.
Both programs begin with a fit review. Neither fee includes finished inventory.
A practical start, not a one-size-fits-all runFind your fit
How much of your launch is already decided?
That answer determines which program is worth your time.
Idea to launch plan · 12 weeks
Beauty Brand Accelerator
Choose this if you have a product idea but still need help deciding what to make, how to position and price it, and how to bring it to market.
- Product direction, brand positioning, pricing and offer planning
- Packaging and supplier guidance plus a launch operating plan
- 1-on-1 coaching and implementation support
- Initial formulation setup for one approved hero product
Program fee only. Production inventory, components, packaging, testing and shipping are quoted separately.
Explore the Accelerator →Clear product direction · Focused development
Pilot Program
Choose this if your product, customer and brand direction are already clear. You mainly need a custom formula and a practical route toward a first run.
- Custom formulation for one approved cosmetic product
- Completed formula percentages and INCI ingredient list
- Focused product development guidance
- Access to a qualifying 500 unit production path
Program fee only. Production inventory, components, packaging, testing and shipping are quoted separately.
Explore the Pilot Program →About the 500 unit path: It is not available for every product. Eligibility depends on product type, formula, packaging, components and production requirements. The first production run is quoted separately from either program.
Still not sure which fits?
Tell us what you want to make and what decisions you have already made. We will help you identify the right next step before you commit to a program.