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Stage-fit manufacturers, vetted packaging suppliers, capital intros, and a straight answer to “is my MOQ realistic?” before you commit. Shay Labs is reviewing 30 founding members to shape the program.
Applications reviewed within 5 business days. Founding members receive priority access, founding-cohort pricing locked in at acceptance, and direct input on what ships first.
The decisions that seem small early on become expensive delays the moment you start talking to manufacturers, packaging suppliers, formulators, and lenders. Most of these losses come from the same six places.
Shay Labs has worked with beauty brands at every stage of growth — across formulation, packaging, components, labels, and capital. We saw what successful founders did differently, where new brands burned cash on the wrong supplier, and which manufacturer mismatches delayed launches by months.
We’re organizing that experience into a practical accelerator with a defined founding cohort. Founding members get the resources built first — and shape what ships next.
One of the biggest value adds inside the accelerator is direct guidance from Shay Labs’ approved supplier network — components, manufacturing, and capital — matched to your actual stage. Go too big too early and you’ll be ignored or deprioritized. Go too small and you’ll outgrow them before your second SKU.
Sourcing for bottles, jars, pumps, caps, closures, cartons, and labels — the pieces founders underestimate that drive cost, quality, lead time, and perceived brand value.
Whether your brand needs an early-stage-friendly partner, a specialty formulator, a mid-size production partner, or a larger manufacturer — matched before you waste months chasing the wrong fit.
For serious-but-undercapitalized founders, Shay Labs can identify when funding is worth exploring and may connect qualified applicants with loan or capital-resource partners who understand small-business growth.
Funding support includes introductions to third-party partners. Approval and terms are determined directly by those partners.
Founding-cohort applicants get the core resources first. The directional roadmap below is built around what founders tell us they need — applications shape what ships first in the second wave.
The actual cost breakdown of MOQ, packaging, formulation, and capital for your first 1,000 units — emailed instantly. No application required. Built from real beauty-brand launches.
We’re reviewing applications from founders who are serious about building hair care, skin care, cosmetics, body care, men’s grooming, or other personal-care brands. Tell us your category, stage, and biggest blocker.
You’re a fit if: you have a product concept you’ve already validated or spent $1K+ on samples — and you can put $5K+ into your first production run.
Applications reviewed within 5 business days. Founding pricing locked in at acceptance.